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  • niki 23:53 on 21/06/2020 Permalink | Reply  

    Bachlorproef jury: COMPLETE WALK-THROUGH 

    BROKE is an alternative magazine with the aim of representing the youth culture in every aspect. We as youth are not always heard and are done screaming. Every ‘issue’ talks about a certain topic we want to draw more attention to. The first issue fits in perfectly with the name BROKE: The Money Issue.

    Our research started with the focus on a printed magazine (Blogpost: MAGAZINE RESEARCH: A timeline in magazines) But quickly COVID-19 introduced itself. We had to rethink our research and decided to post-pone the printed magazine and focus on the digital aspect, that was mainly the Website.

    THE BROKE-BOARD

    THE WEBSITE:

    When you visit http://www.brokemagazine.be you will arrive at our homepage. The complete website was build in Webflow.

    HOMEPAGE

    Due user testing we know the first focus goes to our trailer, a 15 second video that describes the feel of the brand. Right after that most of our testers clicked on the hamburger menu.

    MENU
    Sidebar navigation: https://youtu.be/veINrLZyhQE
    Slide out box menu: https://youtu.be/8CwI6UihhTE
    Sticky side menu: https://youtu.be/snQKevxR5Dc
    Toggle sidebar: https://youtu.be/a-URWR_s-PE
    Drawers, flyouts and hidden menus: https://youtu.be/4nbHG-Aa20g
    Custom interaction menu: https://youtu.be/8GB74lM4IUc
    Hamburger menu in responsive nav bar: https://youtu.be/EdXKm7-jb8s
    Custom dropdown menu: https://youtu.be/e2JnU6wbPGk
    Search feature: https://youtu.be/ki4vPtkv5ks
    Reveal elements on hover: https://youtu.be/8g8MMCbfWTA
    Hover outline text: https://youtu.be/qBvpxIb-6Ko

    The menu decided a big part of the websites structure. So this had to we simple and clear. Underneath Topics we have our different categories listed.

    Rich text: https://youtu.be/97v2cSE1rrU
    Rich text field: https://youtu.be/zU7i53CYFBQ
    Grid based layout: https://youtu.be/SHmpq7XIG88
    Pintrest grid: https://youtu.be/EmyQ13dxjYs
    Using columns for layout: https://youtu.be/OZQdpWQyRTo

    When you for example click on ‘Society’ you’ll arrive at the society page. You could either scroll down through all the articles under that category with the latest on top. You could also choose to sort the articles by form.

    When you only want to see the articles for example, you click on articles and you’ll get an overview of all the articles within the category society.

    How to structure websites efficiently: https://youtu.be/zZMx_8FvjvQ
    Managing project pages: https://youtu.be/qJYR0RtRBLw

    Filtering collection lists: https://youtu.be/YjY4UQcMOS4
    Complex filter systems: https://youtu.be/o1S5YNOxgFY
    One multi filter: https://youtu.be/_4xkehZx1ho
    Filtering parameters with isotopes: https://youtu.be/tLS3I-lXWGY
    How to filter collection list by price: https://youtu.be/t2eaRybBv40
    Sort and filter: https://youtu.be/A2fxpxpArjI
    Filter-docs: https://youtu.be/8V7mb5gVNCc
    One exclusive filter: https://youtu.be/6bgU2KpCUWk

    To get the menu and the structure right, we had to do a lot of research. (Blogpost: Website research I,II,III) We took inspiration from Dazed and ID, their website. They managed to make it very clear and user friendly while still remaining fun. To make this structure automatic we used CMS (content managing system)

    If we go back to the menu for a second, the next thing you’ll see is Broke Gallery. When you click on the logo you’ll end up in our gallery. This is a place where we feature artists that don’t necessarily are linked to an article but we want to put in the spotlight. We came up with this idea when we came upon Dazed Beauty. It’s a different logo, a different vibe, a different site even. But the concept still works pretty great within the brand.

    We also wanted the room to be 3D and literally use it like a gallery. But after many tutorials this plan will be postponed for a bit.

    GUCCI

    On the right in the menu bar, you’ll find the ‘about being broke’ and ‘contact’. Those buttons will redirect you to this page.

    ABOUT

    If you’re back on the homepage you’ll also find an arrow, this shows the user that scrolling is a possibility. (This was for example something we learned from a user test)

    INTERVIEWS

    If you do first of all you’ll find a reminder that Black lives still matter today, and tomorrow and the day after tomorrow. When you try to click it away, it will reveal a message, but ignoring is certainly not an option. Underneath, you’ll see the COVID-19 game visual. We present three anonymous interviews with three students about how (the game) COVID-19 influenced their financial state, school career and mental health. We chose this visual because youth doesn’t always gets taken serious, they tell their story and quick you’ll notice: those fighter are struggling.

    When you “choose your fighter” you’ll see a quick visual telling you something about the interview already. Ghost had a difficult time with his mental health this period, he did manage to make some money tho, school on the other hand isn’t going well at all. The arrows will bring you to our other ‘fighters’

    If you go back to the homepage, underneath the interviews, you’ll find our ‘Latest’, these are simply our 3 latest articles with a ‘read more’ button underneath if you want an overview of more articles.

    Throughout the website we put some anti-advertisements about the meat industry. They are inspired on ads you get on a pornsite, not exactly graphic design friendly but that was exactly the vibe we were going for.

    ANTI-ADVERTISMENT

    We still have some issues with the mobile version/responsiveness of our site, but here is the mobile version of our site on XD for now. https://xd.adobe.com/view/c4bb2160-7cdd-4cb6-7ed5-0525942d7c1b-b28a/

    The Ugly Truth

    SOCIAL MEDIA:

    We use our Instagram page @BROKE_MAGAZINE to tease out audience, but also connect with them. On our feed you’ll find visuals linked to the articles on our website, they work as a teaser and quick resume about the topic. Last year we’ve learned how to work with this platform in an interactive way with our project SAFEHOUSE.

    To connect with our followers we try to be interactive. For example, we screen printed this ‘business cards’ as we call them spreading them around. On the back you’ll find a question that you can answer on our Instagram, there we display the answers.

    SCREENPRINTED BUSINESSCARDS: testprint
    MERCH: totebags
     
  • niki 20:45 on 15/06/2020 Permalink | Reply  

    Website Update 

    We are currently working on the our website. We’re using XD for the prototype and user tests and are building the actual website in Webflow, a tool we have worked with before. On our startpage you see our teaser video as if you’re looking through the camera. This teaser should describe the feel of our brand.

    Link to the trailer on the startpage: https://we.tl/t-ZS7ihlbq6k

    Short summary of the the images we chose in this trailer and why:

    1. Porn industry: We start off our video with this 1 second pixelated porn scene, just like we did on our instagram. This is a conscious decision, we want to prove that our brand is not afraid to shock and didn’t want to start off with a stereotypical money-flexing video, and you know what they say, Sex Sells.
    2. Money machine: Right after that scene you can see a money count machine flipping bills. This had to be second to let everyone know, this is the Money Issue, and when we say issue, we mean issue. In this society everything is build around this magical paper. We count our money to know how much we have, and then we want some more.
    3. Grills: That image is followed with a big smile flexing a diamond tooth. This is a fashion trend that made a big comeback in the rapscene mostly but also in high fashion. It shows status and richdom.
    4. Kids: Followed by a gif of two kids trowing money in the air. We loved this image because it portrays the way that children already understand that this paper and coins seem to have some kind of value (they are ecstatic when they get some), but the way they perceive (and thus spend) their money is still completely distorted. As adults, we’ve now very consciously decided to come back to this way of living and spending money, and we feel richer than ever before.
    5. Attitude: After that a video, you see a video of a girl posing for a camera. We are living proof that confidence and attitude are a great part of feeling rich. We will walk the grocery store like a catwalk and pay with our last pennies.
    6. Capitalism: The last scene we picked is a snippet from “Casa de Papel”. Money is raining down on the people and it’s making them crazy. Our minds tell us that money will make happy, and even though science and experience tell us otherwise (lottery winners often get divorced, become unhappy, etc.), it is so hard to convince people that it won’t. We believe capitalism is one of the main systems keeping this illusion alive.

    When u scroll down, the first thing you come across are three interviews. Three students talk anonymously about how the Covid Crisis affected their financial situation, school career and life in general. In the final design you’ll see will see a moving 3D scan of our fighters as we call them (in the game COVID-19). This is a good example of the way we want to make each post designed and lay-outed differently, with a layer of “extra” on top, if the article allows for it.

    GREY
    GHOST
    MINX

    This post will be continued as soon as possible with more website updates.

     
  • niki 00:42 on 20/05/2020 Permalink | Reply  

    Promo material I 

    Tijdens de jury zal naast de website/socials een moment worden voorzien waar we het zullen hebben over ons promomateriaal. Dit is voor ons een belangrijk onderdeel omdat we nu vooral op het digitale wordt gefocust maar hiermee het publiek nog eens op een andere manier kunnen aanspreken. Het promomateriaal dat wij willen voorzien representeert onze brand en huisstijl, niet alleen in de keuze van materialen/objecten maar ook in het design en proces.

    BROKE Label

    We zijn gestart met het drukken van de labels. Deze komen van pas bij de plantenzakken, de mondmaskers en de totebags die onderweg zijn. (En later voor nog veel meer merch)

    De plantenzakken worden momenteel verkocht om wat geld in te zamelen om dit alles te financieren. Deze passen perfect binnen ons concept en zijn dan ook volledig recycled.

    De aanzet voor de businesskaartjes, mondmaskers en totebags is ook gemaakt. Het definitieve materiaal is onderweg en het design staat klaar voor de druk. Hierbij is naast de duurzaamheid van het materiaal ook design erg van belang. We willen inspelen op herkenbaarheid, waar Robbe iets dieper op in zal gaan op een post die volgt op de andere blog.

    Op deze post volgt zo snel mogelijk een update zodra er meer materiaal is aangekomen.

     
    • bart 17:56 on 27/05/2020 Permalink | Reply

      Dit is allemaal promotiemateriaal maar waar is jullie online/offline magazine?
      brokemagazine.be is hosted by One.com maar verder niks te zien op brokemagazine.be?
      Als jullie dus voor een online magazine gaan onder de url brokemagazine.be zou ik daar eerst een sitemap, wireframes, ontwerpen, … willen van zien. Waar kan ik deze bekijken?

      “We willen inspelen op herkenbaarheid, waar Robbe iets dieper op in zal gaan op een post die volgt op de andere blog.”

      Waar valt deze andere blog te bekijken, want op Robbe zijn blog niks nieuws te zien?

  • niki 00:03 on 15/05/2020 Permalink | Reply  

    MICRO IV 

    — (presentatie/werk)plaats

    Op de online jury (23/06) presenteren wij de website van onze magazine (www.brokemagazine.be), de promotie/campagne er rond. En natuurlijk het nodige onderzoek dat daarbij kwam kijken.

    Plaats

    SAFEHOUSE 19, de plek waar al onze vergaderingen plaats vinden.

    Opzet

    1. IMac 1: Website display
    2. Macbook: Skypecall
    3. IMac 2: Social media
    4. Totebags (promomateriaal)
    5. Businesskaartjes (promomateriaal)
    6. Thesis

    Verloop

    We beginnen met het overlopen van onze onderzoeksvraag, en de aanpassing die er geweest is. We overlopen kort onze werkmethode/proces en onderzoek. Daarna overlopen we promotiemateriaal, social media stunts, de campagne die we voerde toewerkende naar de launch. Tenslotte bespreken we ons eindresultaat, de website.

    Verhaal

    We proberen in te spelen op de naam “BROKE”. Dit doen we aan de hand van het decor, we willen onze levensstijl hierin doen uitstralen. Op de achtergrond van onze skypecall zal onze Moodboard/Werkbord te zien zijn die verteld al veel. Ook zal een camera rechtstreeks onze werkplek filmen, of redactie beter gezegd.

    Techniek

    Naast de computer waar de skypecall op zal doorgaan maken we gebruik van één externe camera die je zicht geeft op onze werkplek. Hierop zal je ook de 2 IMac’s te zien krijgen. Voor beter zicht zullen we ook gebruik maken van ‘scherm delen’ wanneer het nodig is.


     
    • hilde 09:42 on 18/05/2020 Permalink | Reply

      jij en Robbe moeten elk apart aan de jury deelnemen.
      het magazine dient twee dagen voor de jury on-line te staan. (de link moet aan de docenten gecommuniceerd via mail)

      • bart 17:59 on 27/05/2020 Permalink | Reply

        Waarom hebben jullie dit niet gepresenteerd op de dag dat dat gevraagd was, samen met je medestudenten?

  • niki 14:47 on 29/04/2020 Permalink | Reply  

    WEBSITE RESEARCH III: categorizing 

    In the part I of the research we looked at the structure of websites in general. But websites for magazines are a little more complicated than that. They have hundreds of articles to deal with, that carefully intertwine. Even though like all magazines we start small, we will have to be dealing with this in the future. In part III we look specificly at the categorizing part. Again we will start by looking at our example: DAZED.

    When you arrive on the start page u have many options already.
    The main focus is on the big ‘trending article‘, next to that you have ‘news‘ where u find the latest articles on the top all labelled with their category followed by a ‘more news‘ button that will bring you to another page with all articles ranked from latest to oldest.

    Another option is clicking the menu bar, when u click on that the first thing you see is a list of all the categories, so you can choose from there:

    If we go back to the start page you can see the top of three pictures, this lures us into scrolling down. Here again, we stumble upon another way of categorizing. These three names lead to interviews. If recurring readers come back they’ll understand the idea: you can get to know these people through an interview.

    I clicked on ‘Georgia Palmer’, after reading her interview I got introduced to some more interviews I’d might like. What is called ‘Discover‘, a term often used on websites, that show you items/articles based on the things you/previous visitors have clicked on before, using cookies.

    If we go back to the homepage we will see eight articles again under the category ‘latest’ with underneath the button ‘load more articles’ so the feed doesn’t look flooded:

    Now, let’s try clicking on an article. Immediately, in the left corner you can see the the categories this article was listed on. Being ‘fashion’ and ‘lists’. Followed by another category, the date. Being ’28th April 2020‘ and another category, the writer. Being ‘Emma Elizabeth Davidson’. These are all options on how you could categorize a certain article.

    If you scroll trough the whole article you will find a list of keywords at the end. These are called ‘tags’ and could also be viewed as a manner of categorizing. These tags ‘overrule’ other categorizations such as topic, date, writer and form of the article.

    Right after that list they show you four other options to ‘read next’, but if you don’t choose any of these you can just keep on scrolling and the next ‘fashion’ article will start.

    If we go back to the homepage right where we’d left, at ‘latest’ and scroll down a bit. They suggest another category right away, maybe you don’t want to see the ‘latest’ ones, but you might be interested in ‘beauty news’. Even these articles are divided in different sub-categories you can find underneath the pictures; body, beauty space, head.

    ‘Dazed Beauty’ is actually not just a category. When you click on ‘more beauty news’ you get sent into http://www.dazeddigital.com/beauty that looks like a totally different website. They have a different logo, different instagram and different style.

    If u scroll down just a little more on the startpage, you come across the ‘subscribe to the Dazed newsletter’. Inevitable but also nice to switch it up, this could have been done with a more original approach though:

    Then we stumble upon an interview again under the category ‘life & culture’, you can find above the title and summary on the right. The difference in lay-out is also a way to show the visitor a certain category/type of article, in this case an interview.

    Right before hitting the bottom another category appears, ‘most read’. Also accompanied by their own sub-categories right underneath the image.

    The footer could also be a place to sum up some categories.

    OUR WEBSITE:

    “Broke” will be a bit different than magazines such as DAZED, since each issue will already be treating a specific subject. All articles can therefore already be categorized under one topic, so maybe can add an option on the website to categorize the articles per printed issue too. This will break up the ‘digital space’ into more tangible spaces: the printed magazine.

    other possible ways of categorizing:
    Form: photography, interviews, stories, essays, poetry, lists, tutorials, data visualisation, image (drawing, painting, collage));
    Topic: all disciplines in art such as fashion, architecture, film, music, graphic design etc. Other popular recurring topics such as politics, culture, science, society.
    Everything can be a topic so which topics do we thing are important enough to incorporate into our menu? Dazed solved this problem by using tags and then showing a ‘cloud’ of tags you might be interested in.

    Like with dazed beauty, we could change the look and feel of the website depending on the category. Giving every category its own look and feel would off course be very unwanted for the cohesiveness of the website and our brand, so choosing one could make it stand out more. For some content it can be preferred to have a different look and feel: layout, background, fonts, color scheme etc. For example the way imagery (photography, paintings, collages, drawings, …) is perceived is heavily influenced by the background. A black background makes the work and it(s colors stand out more.

    What about our articles? (working titles)
    ‘Money’ is a possible tag for every article published in our first issue, the money issue.

    1. What partying with sexworkers taught me (Photography series by Gianfranco Robles Levy with text article)
      Possible tags: photography, sex work, nightlife, Gianfranco Robles Levy;
    2. Christine fucked up (focus on datavisualisation and quotes, minimal text*)
      Possible tags: christine lagarde, COVID-19, economy, data visualisation, society & politics, capitalism;
    3. Opioid crisis (focus on shocking datavisualisation*)
      Possible tags: opioid crisis, USA, big pharma, drugs, health, society & politics, capitalism;
    4. Capitalism through history (Main text article with illustration)
      Possible tags: capitalism, society, history;
    5. Creating in time of Corona (Facetime interview with shoot, text)
      Possible tags: COVID-19, involved creatives, interviewee;
    6. movie reviews (3 movie reviews that show the ideas behind the movie in relation to money, if possible nice screenshots)
      Possible tags: review, film, Okja, The Platform, Movie 3;
    7. anti-advertisements (about meat industry, will be article on itself but will be accessed by advertisement-like ads on the website)
      Possible tags: meat industry, society & politics, capitalism;
    8. Shitstains in crisis (Essay about what recent toiletpaper hoarding tells us about our society)
      Possible tags: society, culture, COVID-19, essay, Arne Mees;

    *https://time.com/james-nachtwey-opioid-addiction-america

     
    • hilde 20:40 on 01/05/2020 Permalink | Reply

      goede follow-up van het skype gesprek. nu verder toepassen.

  • niki 21:35 on 27/04/2020 Permalink | Reply  

    WEBSITE RESEARCH II 

    In the “Covid-19 update III” you can find the first part of this research. In that post we look at the structure of the iconic ID / DAZED & CONFUSED their website. Both very simple and clear: You have a beautiful startpage with an image from a trending article, logo and menu. Followed by the articles (body) and a contrast footer with the social media and some more handy buttons (contact, about, etc.)

    When searching for an article about the opioid crisis we stumbled upon “The opioid diaries” a special report from TIME accompanied by the beautiful photographs of James Nachtwey. You scroll down this reportage and it looks like a timeline. The alternative way of combining the main article with the photography and quotes is something we’d like to take inspiration from for presenting our articles.

    PLAYBOY
    https://www.playboy.com

    PLAYBOY actually has the same vibe as ID and DAZED. Their start page is a click-through of their trending in combination with fun images. For us it’s clear we want to our startpage to start with a strong image(s) linked to our strongest article. Another thing that got our attention was the “Do you know what “yiff” means?” a fun way to get the visitor to sign up for the newsletter.

    This one is a little less ‘clean’ but despite the overwhelming color-use there’s actually a fun structure in this website. We want to take some inspo from this one considering transactions, gifs, editing and possibly grid.

    NAMILIA
    https://namilia.com

    We want the website to stay simple/clean but spice it up with some little extra’s like the example up here “this website uses cookies” illustrated by a fortune cookie. We’re thinking about alternatives for the menu and the loading screen for example.

    This ‘old school’ look is very trending at the moment, A site like this would also look very good next to our Instagram page. The loading screen, the black background with that font and the images as if you’re recording tie it all together nicely.

    It’s also important to us that one style is chosen and extended throughout the whole website. Deplace Maison succeeded in this, in the three images above you see their ‘collections’ page/start page, ‘about’ and ‘shop’. All the pages fit together because of the frames that always return, the combination photo/illustration and the minimalism in the navigation.

    GUCCI // SS18
    http://springsummer.gucci.com

    Gucci is an example we had to talk about even though this will not be achievable. Now that we have to think about alternative ways of presenting our work due the virus Gucci is an extreme example of an interactive online showcase. On this website that truly looks like an art exhibition they present their spring/summer collection from 2018.

    The list of the articles we want done by the launch of the website:

    1. What partying with sexworkers taught me.
    2. Anti-advertisement. (About meat industry)
    3. Shitstains in crisis. (About selfishness)
    4. Christine fucked up.
    5. Opioid crisis. (About seriousness crisis shown with visualization)
    6. Capitalism through history. (Represented by character that stands for greed/power)
    7. Creating in the time of Corona. (About the OnlyFans peak)
    8. Movie reviews. (That show different views on the system) (Okja, The Platform)
    Article: 4 / 5 Preview on Instagram.

    This is the sketch of the structure for now but we are still experimenting/shifting stuff. This will be updated in another post.

    HOMEPAGE
    MENU
     
  • niki 02:14 on 23/04/2020 Permalink | Reply  

    ONLINE PLATVORM: STAP 1 

    Concrete/individuele invulling van het platform/tentoonstelling, individuele Inventarisatie: concrete /reële situatie in kaart brengen Analyse van netwerk

    Voor BROKE is het netwerk zeer van belang, want zonder netwerk is er geen magazine. Er kroop veel tijd in het samenstellen van een team met een variatie aan skills en dit team groeit nog steeds.

    Social Media speelt ook een belangrijke rol binnen ons project. Instagram is het platform waar we ons op promoten/naam creëren en ons doelpubliek opwarmen.

    Deze statistieken bevestigen het publiek waar we voorlopig op mikken. De leeftijdsklasse zit goed, met 79% tussen de 18-24 jaar oud. 40% van ons publiek bevind zich in Mechelen (9% Brussel en 8% Antwerpen), wat nu zeker geen kwaad kan maar naar de toekomst wel verandering in moet komen. De verdeling van het geslacht is 40% vrouwelijk en 60% mannelijk, deze kloof valt mee maar is toch iets wat we meenemen en steeds op focussen deze zo gelijk mogelijk te verdelen.

    Om ons bereik te vergroten speelt 1) Netwerk een belangrijke rol, zij delen letterlijk en figuurlijk ons werk met hun netwerk, daarom dat ons doelpubliek ook klopt. 2) Acties op onze instagram zelf, naast onze posts zo aantrekkelijk/deelbaar mogelijk te maken, organiseerden wij vorige week VB: een Giveaway. We speelden een beetje met het hele concept hiervan: “Giving away €10 cuz we are BROKE” Met enkele simpele regels (1. Volg de pagina / 2. Deel dit bericht op je verhaal) trek je veel volk naar je profiel.

    Met deze Giveaway bereikten we maar liefst 449 profielen.

    What Makes You Click?

    Reeds veel van onze tijd besteden we beide in ons collectief Safehouse, waar we samen met 7 van onze goede vrienden inzitten. We organiseren kunst evenementen met voorlopig de focus op muziek. Daarnaast hebben we een radiozender en andere online content (lockdown-livestreams) Ons eerste evenement ‘Malines Arrive’ leerde ons enorm bij over marketing, eventmanagement, werken met een klein budget. Daarnaast leren we vooral nog meer over design voor allerhande online platformen, waaronder instagram, youtube, facebook, waar we al veel verschillende manieren van “content” overbrengen onderzocht hebben. Dit zijn de soort dingen waar wij belang aan hechten omdat wij verwachten dat deze in onze toekomst zeker nog van pas zullen komen.

     
  • niki 00:50 on 08/04/2020 Permalink | Reply  

    Liefste Johan 

    Onderzoeksvraag: What does it take to launch a magazine?

    Onderzoeksdomein: Origineel lag de focus op het samenwerken met andere studenten van verschillende disciplines om content te creëren en het samenbrengen van deze informatie tot een volwaardig magazine.
    Maar sinds deze samenwerking niet meer mogelijk is door de crisis waar we ons nu in bevinden verschuift de focus nu meer naar het digitale: het digitaal publiceren van content op onze eigen website, online marketing en experimenteren met interactiviteit.

    State of the Art:

    DAZED & CONFUSED is “the most influential independent fashion and culture title in the world” al zegt hun site het zelf. In 1991 lanceerde Jefferson Hack Dazed als alternatief tijdschrift voor stijl en cultuur. De titel werd een lightning rod voor culturele provocatie en het tijdschrift werd een beweging op zich. Tot de dag van vandaag blijft Dazed een voorvechter van radicale mode en jeugdcultuur, “defining the times with a vanguard of next generation writers, stylists and image makers.” Voor ons is Dazed een groot voorbeeld binnen ons onderzoek niet enkel door de gelijkaardige visie, maar ook hun social media/digital presence, omgang met content en de beweging die ze er rond creëerden.

    Methodologie: The only rule is work, if you work it will lead to something. De hoofdstrategie is het doen zelf, naast mini onderzoekjes proberen we vooral bezig te blijven en te experimenteren. Door ons materiaal te posten/publiceren krijgen we feedback en zien wat werkt en wat niet.

    10 Rules.
    Corita Kent, Head of the Art Department at the Immaculate Heart College.

    Inhoudstafel:
    Abstract
    Introductie
    Onderzoeksvraag & onderzoeksdomein
    Situatie & shift onderzoek uitleggen

    Onderzoek
    Onze iconische voorlopers
    Online Marketing (strategie)
    Vormgeving van content (flexibiliteit verschillende platformen)
    Conclusie

    Deze moet nog aangevuld worden.

     
  • niki 02:23 on 07/04/2020 Permalink | Reply  

    WEBSITE RESEARCH I 

    Since the coronavirus outbreak reached our country everyone’s life was changed brutally. The two of us both lost our jobs, while classes nationwide got suspended. This is a great time for all. It has since become clearer and clearer that it would be very hard to continue working on our magazine as planned, with a big group of creators, meetings, photoshoots etc. That’s why we are now shifting our focus from a print magazine (that will be postponed) to a more digital approach, trying to explore new ways of organizing and bringing content online. Another aspect we can now include is interactivity.

    Concrete:

    Instead of the printed version, we will be focussing on building our website and increasing our social media following. In June we want our website to be launched with some articles.

    What follows is initial research for our own (new) website: http://www.brokemagazine.be

    Just like the magazine itself, the website is divided in different parts. In this example we looked at DAZED & CONFUSED & ID their site, They are a great example to us because they also champion radical fashion and youth culture, defining the times with a vanguard of next generation writers, stylists and image makers. In this mini-research we look at how DAZED and ID deal with their content online (Website/Instagram) and try to make a structure out of it.

    1. LOGO
      The logo section of the website will commonly be the space for identifying the website brand. While personal blogs and other non-brand-driven websites may only include the name of the website here, this spot is the first point of call for establishing a brand on the website. This image or text is often linked to the website main page, often known as “home”.
    2. HEADER
      The header is the top portion of the website, often containing the website logo as well as the main menu. The header is often a permanent fixture of the website, where the main content might scroll beneath it. The header contains information that is important to website navigation.
    3. MENU
      Menus, often placed at an easy-to-reach place on the website, provide a way to navigate the website in an easy way. A main menu is often contained in the header and allows navigation through the pages of the website.
    4. BODY
      The body area of a website is the area of the website that contains the most content. There are a number of different kinds of content. Specific pages will contain specific content. The home page depicted contains examples of these types of content in ways that would be displayed on a home page. In most cases the body is the feed. Which in this case the focus is on the articles. The feed is a handy way to get visitors to your website engaging with the content on your website. This, like a slideshow of recommended products or, the latest blog posts, in this case the articles, serves to pique the visitor’s interest and guide them to completing website goals.
    5. HIGHLIGHT
      Highlighted content, often exclusively on the home page, guides visitors to parts of your website that will convert into website goals. Website goals are the actions, interactions, etc. on your website that fulfil the very purpose of your website. Booking a flight on a travel agent’s website, or buying goods on an online store are examples of this. In this case the main goal is that the visitor reads the articles.
    6. CALL TO ACTION (CTA)
      CTAs are important for guiding visitors to your website to important information, completing website goals, and navigating your website. CTAs can be obvious, such as buttons, or more subtle, like linking within text, but all serve the same purpose: guiding visitors to information that is relevant to them.
    7. FORMS
      Forms are ideal ways of gathering information from your visitors. Contact forms are very common, and work to get the name and a means of contacting visitors at the very least. Sign-up forms, application forms, shipping information forms, ect. Forms are an easy and intuitive way for your visitors, from whatever level of technological background, to get the correct information to you.
    8. FOOTER
      The footer is the round-up of the website. Typically the footer will contain important links on the website, or, sometimes, links to all of the pages of the website. A copyright and date stamp is common, to protect the information on your website and let visitors know when your website was last updated. Any other pertinent information – perhaps a mini contact form, a CTA, a scrolling photo gallery, or any other permanent information you would like to display at the end of every page – is contained in the footer.
    9. SOCIAL
      Social media links are a popular addition to most websites. While the example show the links in the footer, social media links can be displayed on any part of the website. If a visitor likes your website, wants to get updates from your website via social media, or simply prefers getting in contact via social media, these links will prompt further engagement with your website. A social media presence is almost essential to creating and maintaining a brand online and is a huge help with engaging with your online audience.

    Bron: https://www.digiworks.co.za/13-parts-of-a-website-you-should-know-about/

    *this research will be continued.

     
  • niki 20:32 on 03/04/2020 Permalink | Reply  

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